Organizing for Literacy: How Public Media Stations Are Raising Readers in Their Communities. A Case Study Report to the Ready to Learn Initiative

By EDC (Shelley Pasnik, Wendy Martin, Lauren Bates, Naomi Hupert, Terri Meade, Eve Townsend) and SRI International (Carlin Llorente, William Penuel, Christine Korbak, Vera Michalchik, Denise Sauerteig, Corinne Singleton)

Since 1994 Ready to Learn has been the primary source of funding for early childhood television programming and related outreach activities by local public television stations across the United States. As part of a summative evaluation of the Ready to Learn initiative, EDC and SRI International conducted case studies to investigate how stations developed educational outreach for high-need children and families. Findings from successful sites can help policymakers both understand the potential of this new strategy and identify possible roles for stations and persistent challenges they are likely to face in implementing this type of educational outreach. The report also lists the strengths of public media stations as early childhood and literacy partners and the challenges they may encounter conducting future state or federal educational improvement projects.

Contact Info: Shelley Pasnik (2128074200 x4255)

Project Website: Ready to Learn Summative Evaluation

Published by: Education Development Center, Inc.

Download a copy of Organizing for Literacy: How Public Media Stations Are Raising Readers in Their Communities. A Case Study Report to the Ready to Learn Initiative (PDF, 765 KB): http://cct.edc.org/rtl/pdf/RTLCaseStudy.pdf

Price: Free
(74 pp.) PDF