Social Marketing for Prevention

By Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention

This Prevention Update discusses the theory of social norms marketing, examples of effective implementation, and strategies for initiating informational campaigns on campus.

For more information on social norms and social marketing, visit the Higher Education Center's Frequently Asked Questions at http://www.higheredcenter.org/faq/144

Published by: Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention Order Info

Price: Free
SKU: HEC 708
(2 pp.) print