Last Call: High Risk Bar Promotions That Target College Students: A Community Action Guide

By Debra F. Erenberg & George A. Hacker, Center for Science in the Public Interest

Last Call helps members of college communities create healthier campus environments by reducing the high-volume/low-cost supply of alcohol that is so conducive to heavy drinking. It examines alcohol marketing aimed at students and looks at laws and policies that restrict promotional practices. It also includes tips for organizing a coalition, gathering information, and developing a strategic plan to change bar marketing and service practices. This material is subject to copyright.

Published by: Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention Order Info

Price: Free
SKU: HEC 903
(68 pp)