Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems

By Robert Zimmerman

This guide explores how social marketing can be employed to bring about changes in the perceptions and patterns of student alcohol and other drug use. It examines how social marketing draws on the lessons learned from commercial marketing and explains how the two differ. Through relating the experiences of 10 colleges and universities, it illustrates the benefits of a social marketing campaign.

Published by: Higher Education Center for Alcohol and Other Drug Abuse and Violence Prevention Order Info

Price: Free
SKU: HEC 110
(48 pp.)